Tuesday, December 24, 2019

Robert Louis Stevensons Impact on British Literature

Robert Louis Stevenson ranks in the upper echelons of writers in British literature. He is one of the most popular writers of the nineteenth century. Stevenson had a great range of skill in producing works in the form of poetry, plays, short stories, essays and novels. A variety of aspects of his very own life and personal experiences were implemented into his literary works. The romance novel is that of which he is best became known for. His works are still studied and observed in today’s society. While he is not regarded as â€Å"the best† writer in British history, his work still demands respect and deserves appreciation. Robert Louis Stevenson was a talented literary artist that had a significant impact on British literature. Born†¦show more content†¦It was understood that while at the University of Edinburgh, Stevenson would be studying engineering. After his studies, Stevenson’s father hoped that he would begin his profession with the fami ly firm and follow in his father’s footsteps (The RLS Website). Stevenson, however, had a much more â€Å"romantic nature† within him, and while supposedly studying for a degree in science and engineering, he spent a majority of his time reading and studying French Literature, Scottish history, and the works of Charles Darwin and Herbert Spencer (Poem Hunter). In his twenty first year, Stevenson declared his intention of becoming a writer to his father, Thomas. He received strong opposition on the matter from his father, however (Encyclopedia of World Biography). Stevenson and his father then agreed to a certain type of compromise. His father would agree to accept his intentions to pursue a career as a writer, but would study for a career in law so that in the case that Stevenson’s career as a writer was a failure, he would at least have a profession to fall back on (Poem Saver). Stevenson was admitted to the Scottish bar in 1875 (Encyclopedia of World Biography). He â€Å"passed advocate† in 1875 but did not even bother to take time to practice because he had made it clear to himself that he wanted to be a writer by then. During the summer, on vacations from theShow MoreRelatedDr. Jekyll and Mr. Hyde: A View Into Societal Changes in the 19th Century1398 Words   |  6 PagesRobert Louis Stevenson was born on November 13, 1850, in the city of Edinburgh, Scotland. Throughout his childhood he was told morbid tales from the Bible, as well as Victorian penny-serial novels that he would carry with him throughout his years and what would place the greatest impact on his writing.[1] In 1886, he published a novel, The Strange Case of Dr. Jekyll and Mr. Hyde, based on a man with pure intentions, who ends up turning himself into a viscous murderer. Dr. Henry Jekyll is a well-knownRead More Comparing the Impact of Darwin on Dr. Jekyll and Mr. Hyde and She1069 Words   |  5 PagesThe Impact of Darwin on Dr. Jekyll and Mr. Hyde and She Who Must Be Obeyed      Ã‚   Imagine what would happen if everything you believed to be true was suddenly challenged.   How would you feel if the solid rock bottom of your religious and cultural beliefs turned into a slippery slope of doubt?   Such was the dilemma the Victorians faced with the publication of Darwins Origin of the Species.      The questioning of mans origin in the form of evolution and survival of the fittest broughtRead MoreVictorian Novel9605 Words   |  39 Pagesshape and development. It was the novel that was the leading form of literature in the 19th century England. The term ‘novel’ itself was a simple narrative form, which in opposition to its forerunner, the ‘romance’ focused on the affairs of everyday life such as scientific discovery, religious debate, politics or colonial settlement. Though there are many arguments among critics which dates frame the period of Victorian literature, it is commonly accepted that it was the reign of Queen Victoria (1837-1901)Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesthat were spent to create organizations that never earned a profit and were often hugely unsuccessful as business entities. However, this enormous cost to some companies also created beneficial impacts for many other companies in dealing with these fundamental wide-ranging issues. These beneficial impacts had an enormous effect in galvanizing fundamental business innovation in companies at a far faster rate than would have been the case if there had been no boom; that is, without those effects, innovation

Monday, December 16, 2019

Investigate a Type of Public Speech Such as Political Speech, School Assembilies Etc. Free Essays

A political speech is a type of public speech; public speeches are usually prepared with the intentions of informing, influencing or entertaining an audience. The main purposes of a political speech are to transmit information among others, motivating people to act either for or against something or to tell a story. A good orator should be able to change people’s emotions and keep the audiences interest. We will write a custom essay sample on Investigate a Type of Public Speech Such as Political Speech, School Assembilies Etc. or any similar topic only for you Order Now For my language study I am analysing David Cameron’s speech to his campaigners in Brighton before the election 2010 because I thought it would be an interesting topic as it is in current news. Firstly, David Cameron’s excessive use of pauses is interesting. They seem to be the most used technique in the transcript, for instance David Cameron says ‘we’ve got the ambition (1) to make this country great again (2) and as you go out there (1)’ this shows that there are a lot of long pauses in just one utterance, a pause can sometimes be just a hesitation but in political speech is it more likely to be deliberate. It is an interesting technique because when the orator has paused, even if only for a second, it gives the audience a chance to reflect on what has been said and interpret the information said across in their own way. However, many people may not realise that whilst letting the utterance play on the audience minds it also gives the speaker the chance to develop and prepare in his head how he will express his next point to the crowd, the longer pauses in this particular transcript seem to be after every main point so the crowd will remember those points in particular when they come to vote. Secondly, David Cameron uses pragmatic phrases in his speech such as â€Å"when we get knocked down we don’t roll over and die we get up and fight (1)† pragmatic phrases are common in political speeches to create humour or to give what is being said a second interpretation, some people make take this point literally and think about the current wars in Afghanistan but others may think of it as a personal comment made directly to them to tell them that they should never give up on what they believe in and that they should always be determined. The purpose of the pragmatic phrase in this particular speech is probably to make the audience relate to the points being made and think that they can relate to the orator themselves. Another intriguing technique is the use of repetition in this speech, â€Å"another day we’re not gripping our problems (1) another day we are wasting our opportunities (1) another day when this country is not being all that it could be (2)† repetition in this utterance is powerful because it gives the speech more drama and make more of an impact and stick in the audiences minds for when it is really needed, at the polling station. The orator might choose to use repetition to make the speech easier to remember if he does not want to seem like he is reading off a sheet because a good orator needs to at least try and look like he is delivering it naturally because that is what the audience would want. Also, in the transcript quote above the main points are emphasised, words that are emphasised are more likely to be remembered because they are spoken louder and clear than all the others. . In political speeches, language is affected because it is slowed right down and is spoken more precisely, because in theory, a speech is a performance and you would want people to listen and not think, boring! A political speech is prepared, but that does not mean that the audience does not want a natural delivery, they would not want any false starts, that are seen in normal face-to-face conversations, because that would make the audience lose confidence in the speaker, also there is no slang unless that is the way the speaker wants to put the speech across. Generally, in political speeches politicians tend to use words that the audience don’t really understand, the audience might not like this because they feel that politicians’ should talk in a way that every educational ability can understand and try not to diverge away from them, however that’s what is so interesting in this speech is the lack of political jargon, i would have thought there would have been a lot. However, i realise that the orator may not want to speak in political jargon because he may want to act like one of the public and speak in a way they are more likely to understand because if the audience understands the pitch they are more likely to vote for the one they actually know what was said. The delivery of a speech welcomes peoples own interpretations and opinions, and politics is all about opinions. How to cite Investigate a Type of Public Speech Such as Political Speech, School Assembilies Etc., Papers

Sunday, December 8, 2019

Ecommerce And Marketing Management

Questions: Determine and Evaluate strategies that build and maintain trust in consumers towards online shopping so that they are attracted to purchase products and perform repeat purchase. Your report should include the following: 1. Assessing in which way organisations obtain competitive advantage by utilizing e-commerce 2. Analyse in which way organisations attract customers through social media to buy their products online and to promote sales. 3. Critically analyse the strategies that organisations use to build and maintain trust in consumers towards internet shopping Answers: Introduction Ghandour (2015) commented on the essential fact that with the advent and modernization of technology and internet, the online marketing has become a social hype in the internet savvy world. E-commerce or rather online shopping has become a wide-spread marketing arena for the customers since it provides them with the availability of buying products and services at any time and from anywhere. As opined by Jayaprakash et al. (2014) it is seen in certain cases that ecommerce sites are somehow being hacked and mishandled leading to the loss of both customers as well as organization leading to the lack of trust and belief of the customers on the ecommerce sites. This assignment therefore deals with the competitive advantage that organizations have on utilizing e-commerce sites along with the ways organization use through social media for attracting the customers. Moreover the strategies used by organizations in building as well as maintaining trust of customers in online shopping are also discussed. 1) Competitive advantage of organizations by utilizing e-commerce In this fast moving world, organizations have shifted its view to e-commerce sites in order to have competitive advantages over other organizations. As opined by Rad and Mirnabibaboli (2014) the consumers therefore find huge variety and diversity in products and services along with attractive and lucrative discounts in the ecommerce sites. Therefore the organizations such as Tesco and Sainsbury etc have adopted ecommerce sites that help in expanding their market to the maximum extent both nationally as well as internationally. This therefore helps in attracting the customers to the maximum extent and hence helps in increase in customer database extensively. Moreover as commented strategically by Mehta (2015) the ecommerce sites of the organizations have competitive advantage as it help in increasing the reputation and brand image of the organization through internet usage. This also improves the customer services that also help in having a good competitive advantage of the organizati on over its competitors. In addition to this from the outlook and opinion of Agwan (2015) ecommerce sites also reduces the usage of paper to the maximum extent. This therefore gives a good competitive advantage over its competitors through their Corporate Social Responsibility strategy adaptation. The customers are provided 24*7 supports that facilitate the customers in knowing the details of the transactions and orders at any time. This leads to the increase in satisfaction level of the customers that help in having higher competitive advantage over its competitors. From the point of view of Flanagin et al. (2014) the ecommerce websites also ensures in timely delivery of the products and services to the customers extensively that can be considered to be as one of the competitive advantages that the organization have over their competitors. For the society also the e-commerce sites are much advantageous in nature. More will be the online shopping, the less the customers will go out for shopping that will red uce the traffic to the maximum extent. Moreover from the outlook of Jain et al. (2015) the e-commerce sites also enables the delivery of products and supply to the rural customers that helps in extending their customer database and therefore has a good competitive advantage over the competitors. The e-commerce sites also focuses on CSR responsibility such as it helps the Government in delivering the products and services such as education, health care and social services to the customers in the most improved and reduced cost. As opined strategically by Nnaji and Samual (2015) this therefore helps in reducing the price of the services sent to the rural customers having a good competitive advantage over other competitors. 2) Ways organizations adopt for utilizing the e-commerce through social media for promoting sales online Wen et al. (2014) commented on the essential fact that there are various ways that the organizations utilize the e-commerce sites through social media that helps in promoting the sales online. Social media marketing is changing dynamically and hence social networks are also adopting technologies in order to shift the focus from the branding to generation of leads. The introduction of apps and the advertisement of apps in the social networking site such as Facebook, Twitter etc. help in attracting the customers extensively. As opined by Chiejina and Soremekun (2014) since the social media sites are a great hype and hence the maximum of the customers are on social media, customers tend to go for the online reviews and EWOM for accepting any ecommerce sites. Moreover the discounts, sale prices, quality of the products and services are also reviewed and mentioned in order to attract and customers and let them know about the online presence of the organization. From the outlook and opinion of Rabbani and Moughari (2015) the social media therefore has became one of the most popular weapon and strategy of the ecommerce sites. Through the ecommerce sites is a successful strategy of social marketing, hence it attracts the customers extensively and hence the sales and profit of the organization increases to the maximum extent. Moreover through online social media, the customer data are also received to the maximum extent. From the opinion of Moran et al. (2014) this therefore helps in creating a good potentiality among the customers and also increases the customer satisfaction to the maximum extent for knowing the customers well by the organizations. Offers, discounts and sales are provided and advertised through the social media networking that helps in getting touch to the customers extensively at every corner of the world. Moreover as per commented by Jain et al. (2015) the digitalization of the organizations also helps in retrieving the data and information to the maximum extent that helps in analyzing of the business effectively. The online companies therefore analyze the customer behavior to the maximum extent and hence use this information in order to complete the sales through social media. Moreover the ecommerce sites also focuses towards the personalized as well as targeted marketing that help in making the customers feel more automated and personalized in nature. As commented strategically by Moran et al. (2014) this strategy of utilizing the social media as a part of marketing strategy helps in increasing the sales and profit margin of the customers extensively. 3) Strategies used by organizations for building and maintaining trust of the customers towards internet shopping According to the outlook and opinion of Rabbani and Moughari (2015) the ecommerce sites need to be conscious and focused towards building as well as maintaining the trust of the customers towards internet shopping. The better the internet shopping will be safe and trust worthy, the more the customers will have a good knack towards online shopping. The ecommerce sites therefore take into account the strategies that help in building as well as maintenance of trust among the customers to enhance the internet shopping. From the point of view of Chiejina and Soremekun (2014) the strategies used are website security that includes CGI programming as well as user access control that helps in authentication, confidentiality, data integrity, access control as well as non-repudiation. This therefore helps in keeping the data and personal information and bank details of the customers in a better way so that it cannot be accessed or hacked by the 3rd party intruders. Moreover as opined by Nnaji and Samual (2015) the password control is another method of maintaining and building trust of the customers. The customers need to use excellent passwords by using encryption in order to have data security to the maximum extent. This helps in users to use the online transaction safely and securely. As a result the organization has a safe transaction without the interruption of the intruders. From the outlook and opinion of Wen et al. (2014) the usage of the passwords helps in keeping the data safe as well as the introduction of payment on delivery also helps in building the relationship with the customers. The usage of original anti-viruses and updating it regularly also helps in maintaining the security of the users private data to the maximum extent. Other than this the regular checking of the system along with the web logs also help in keeping the system upgraded to the maximum extent. This also helps in checking the system as well as checks the logs th at that long URLs. Conclusion This assignment deals with the organization deals with the evaluation as well as determination of the strategies that helps in building and maintenance of trust and belief of the customers. The online shopping attracts the customers and make the shopping at ease and hence also facilitates the customers in shopping from any place and time. The assignment also takes into account the ways the organizations take the help of the social media for increasing sales and profit margin of the organization. Even the organizations take help of the social media in order to promote sales as well as increase the customer database. Moreover the assignment also explains the strategies that organizations take for building trust of the customers and therefore maintain it. Security measures are therefore taken in order to increase the internet shopping and maintaining of the trust. References Agwan, D. A. A. (2015). E commerce: a concept to digital marketing.Asia Pacific Journal of Marketing and Management Review ISSN,2319, 2836. Chiejina, C., and Soremekun, E. (2014). Investigating the Significance of the Pay on DeliveryOption in the Emerging Prosperity of the Nigerian ecommerce sector.Journal of Marketing and Management,5(1), 120-135. Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., and Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention.Electronic Commerce Research,14(1), 1-23. Ghandour, A. (2015). Ecommerce website value model for SMES.International Journal of Electronic Commerce Studies,6(2), 203-222. Jain, N., Ahuja, V., and Medury, Y. (2015). Digital Marketing Optimization.Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, 162. Jayaprakash, D. B., Durgaprasad, D. J., and Rahaman, M. S. (2014). Social media as a marketing tool of new era.International Journal of Logistics and Supply Chain Management Perspectives,2(4), 557-559. Mehta, S. S. (2015). Marketing education and experiential and service learning.The association of collegiate marketing educators, 41. Nnaji, S. C., and Samual, M. J. (2015) SMEs for Book Ecommerce and DNS Cloud Computing Website. Rabbani, M., and Moughari, M. M. (2015). Formulating Marketing Strategy based on Risk Principles.Global Journal of Management Studies and Researches,2(1), 17-31. Wen, L., Ni, Y., and Huang, B. (2014). Analysis of the Application of Social E-commerce Marketing. InProceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012). Atlantis Press. Moran, G., Muzellec, L., and Nolan, E. (2014). Consumer Moments of Truth in the Digital Context: How" Search" and" E-Word of Mouth" Can Fuel Consumer Decision-Making. Rad, M. P., and Mirnabibaboli, M. (2014). Optimized Roles and Data Mining Methods in Electronic Commerce and E-government for Increasing the Efficiency.Journal of Emerging Technologies in Web Intelligence,6(4), 401-407.