Proton Utilized Its Technology Marketing Essay

Proton Utilized Its Technology Marketing Essay Proton Holding Berhad or well known as Proton, a Malay acronym of Perusahaan Otomobil Nasional is the first Malaysian automobile manufacturer which has headquartered at Shah Alam, Selangor, Malaysia. Proton is founded under idea of former Malaysia Prime Minister, Tun Dr. Mahathir Mohamed in 1983 to manufacture, assemble and sell automobile vehicles and related products such as spare parts, accessories and other components. After two years of incorporated, Proton has produced its and Malaysias first car, the Proton Saga with technology and parts assistant of its shareholders cum technical assistant partner and supplier, Mitsubishi Corporation and Mitsubishi Motors Corporation and has been launched by Tun Dr. Mahathir Mohamed by 9th July 1985.Just around three and half years after launch of Proton Saga, it has achieved 100,000 units produced in January of 1989 and by 1988, Proton has successfully grabbed 73 percent of passenger car market in Malaysia. Beside Malaysia market, Proton Sag a is the first model of Proton to enter international market such as United Kingdom. With technology support from Mitsubishi, Proton continued to develop new models for both local and oversea markets. After this successful of Proton Saga, Proton launched second car named Proton Wira which based on Mitsubishi Lancer platform and technology during 1993. Between 1996 and 1998, more than 220,000 units of Proton Wira were sold. The third model which relied on Mitsubishi technology is Proton Perdana that based on Mitsubishi Eterna was launched during 1995 for higher end market. The next Protons car which relied on Mitsubishi technology and platform is Proton Waja or as known as Proton Impian in UK which launched during 2001 and it is first car was designed internally by Proton itself. After the acquisition of Lotus, a United Kingdom car manufacturer in 1996. Proton utilized its technology and engineering in helping it develops several new models to replace its old models. In 2004, with technology and engineering of Lotus, Proton developed its own engine called Campro which using by its first replacement model called Proton Gen-2. In 2007, Proton comes out with second replacement model called Proton Persona, a sedan model of Proton Gen-2 which both to replace Proton Wira. By 18 January 2008, after more than 20 years of Proton Saga being launched, Proton launched its replacement model of Proton Saga. By 2010, Proton once again has entered into talks with Mitsubishi Motors which is going successfully and led to another replacement model being produced, Proton Inspira which based on platform and technology from Mitsubishi latest generation Lancer is replacement model for Proton Waja. The common strategy which applied into major modern businesses today is the marketing mix as known as 4Ps is contains four major groups, product, price, place and promotion. Kotler P., Armstrong G., Saunders J. Wong V. (1999) defined marketing mix as a set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. It helps the firm to influence its targeted markets consumer buying behavior which leads to achieve its marketing objectives. Consumer buying behavior is defined by Schiffman, K. and Wisenblit (2010), as a the processes and behavioral that consumer display in search, select, purchase, use, evaluate, secure and dispose of products and services that suffice their gratification corresponding to their expectation. According to Kotler P. (2002), a consumers buying behavior is influenced by cultural, social, personal and psychological factors. While consumer in buying decision making, there are some factors affecting them . Its vital for a firm to understand the factors that influencing the consumer purchasing decisions in order to effectively utilize the marketing mix tools as consumer stimuli and lead to marketing objectives achieve. In SPR (Stimulus, Process, Response) model by Svend H. (2010) (refer appendix A), marketing mix is one of the important elements in stimulate consumer buying behavior. In Proton, the marketing mix has been adopted as most of the businesses in the world did. Proton has been adopting Mitsubishi and Lotus technology in producing and including in its products as a part of product strategy to improve consumer confidence toward Protons products. In price strategy, Proton offering affordable price for mid-low income level consumer which lead to major sales of Protons products, for example, Proton Saga. Proton is selling its products locally and globally. For both targeted market, showrooms and service centrals have been set up at main cities for conveniences of consumers to obtain Protons products and services after sales. Especially for local market, large number of showrooms and service centrals has been set up in cities and towns of each state. In promotion strategies, there is numerous methods by Proton to promote its products such as showrooms sales person, mainstream media advertising, outdoor promotion events, internet advertising, participating in world class motorsport and so on. 1.2 Problems Statements According to the announcement made by Ministry of International Trade and Industry in 23rd AFTA Council Meeting, in order to promote greater economic efficiency, productivity and competitiveness, Malaysia will be a complete free trade area effective from 1st January 2010, with the elimination of duties on over 2,000 tariff lines (Choy J.Y and Ng C.S (2011) cited Palaniappan (2009)). The elimination of the trade barriers will significantly increase the competitiveness of Malaysia automotive industry as the price of import cars from ASEAN Free Trade Area, AFTA member countries will be significantly decrease as well. Other than the challenges brought by the possible import car price cut down, the emerging of China and India automotive manufacturer yet possibly double the challenges in Malaysia auto market. This will be great challenges toward automotive manufacturers and dealers in Malaysia especially local manufacturers. Thus, local car manufacturer or dealer in Malaysia must have suff icient preparations to face the upcoming challenges. Although Proton has granted with returning of Mitsubishi technology in developing new replacement models in order to increase its competitive advantages to face future challenges within Malaysia automotive industry. However, it is crucial for Proton to understand what are the factors that affecting consumer buying behavior while purchasing Proton car. Its important for Proton to determine is its product factors are competitive enough to compete in future challenging domestic auto market, Is the car price of the Proton is main factor? Is the quality of Proton car is main factor? 1.3 Research Questions Does the performance of the Protons product is the main factor that affecting consumer buying decision? Does the price of the Protons product is the main factor that affecting consumer buying decision? Does the after purchased risk of the Proton car is the main factor that affecting consumer buying decision? Does the quality of the Protons product is the main factor that affecting consumer buying decision? 1.4 research Objectives The main objective of the research is to study the factors affecting purchasing decisions toward Proton latest product. Specifically objectives: To determine the association between product performance and buying decision. To determine the association between product price and buying decision. To determine the association between product risk and buying decision. To determine the association between product quality and buying decision. 1.5 Research Significances This research is being conducted in order to provide an understanding to local car manufacturer, Proton about the consumer buying behavior which is one of the key elements in Proton marketing strategies. Its very crucial for Proton to take this understanding into account as it helps to understand better factors affecting consumer buying decisions and this also will helps Proton to examine if their current strategies which alliance with Mitsubishi in developing new car model is working well in attracting consumer. The determination of the factors which affecting the consumer purchasing decision in this study also will help Proton to develop best strategies in future competitive environments especially the implementation of AFTA policy. Other than this, through this study, Proton would able to identify its products attracting which types of consumer in making purchase. By knowing its consumer, Proton will be able offer the best product that market want and need. Its important for Proto n to face the future challenges in Malaysia automotive industry. Other than Proton itself, this study would be useful information for marketing researcher, student in their future research about consumer behavior on purchasing automotive products or automotive market related study.

Puran Bhagat

The Miracle of Puran Bhagat Rudyard Kipling  (1865-1936) was born in Bombay, but educated in England at the United Services College, Westward Ho, and Biddeford. In 1882 he returned to India, where he worked for Anglo-Indian newspapers. Kipling was the recipient of many honorary degrees and other awards. In 1926 he received the Gold Medal of the Royal Society of Literature. Purun Dass is a high caste Brahmin, highly educated, and a powerful figure as Prime Minister of one of the semi-independent Native States. Then, at the peak of his career, he casts aside all possessions, takes a staff and begging bowl, and becomes a wandering holy man, ‘Purun Bhagat', depending on charity to live. At last he comes to the high Himalayas, where his people had come from, and finds a deserted shrine high above a mountain village, where he makes his home. For many years he lives there, fed by the devoted villagers, making friends with the wild creatures round about, monkeys and deer and bear, and pondering on the meaning of existence. Then one year come weeks and weeks of rain, and one night he is awakened by the wild creatures, and sees that the mountain is falling. He hastens down the hillside in the icy rain. With all the authority of his previous life, he wakes the sleeping villagers, and urges them up to high ground across the valley. They are just in time before a massive landslip. The people are safe, but the Baghat, crippled by his exertions, is dead. They build a shrine in his memory, but no-one knows that, in a previous life, he was Sir Purun Dass.

Macroeconomic Essay Topics Options

Macroeconomic Essay Topics Options Getting the Best Macroeconomic Essay Topics Writing argumentative essay is a complicated endeavor, as it requires the presence of many skills at the identical moment. A student is made to dig in deeper into the information, and here, they've got a chance to grasp the concepts that they've learned and be in a position to apply them to a topic that's realistic. They submit poor quality work because they have to rush while doing the assignments to meet the deadlines. Therefore, many students and employees decide to purchase inexpensive essay rather than writing it themselves. Therefore, either you wish to learn more about how to compose an essay, or you desire some essay writing services or even in case you would like to go through some sample essays, then just refer to WritingBest and all of your requirements will be fulfilled once possible. Before writing argumentative essay, a suitable comprehension of the subject needs to be developed, and relevant and authentic material ought to be used. You may also opt for any latest research work that's somewhat controversial to allure the readers to compose argumentative essay. If you are searching for top essay writing companies, try out the mentioned above. There are numerous essay writing services that think they're the very best, and thus don't be cheated and check the real collection of the very best. The greatest argumentative essay writing service on the world wide web is a business that supplies good quality and inexpensive help on argumentative essay and argumentative essay topics. Consequently, students may develop different thesis for unique themes to compose essays on hamlet. Occasionally, selecting an excellent argumentative essay topics will be quite tough. Following are a few of the suggested sociology essay topic for those students that are unable to decide on a great topic for their assignment. In conclusion it can be said that Macroeconomics has an enormous influence on the business operations. Macroeconomic models and their forecasts are used by governments to help in the evolution and evaluation of financial policy. An externality is understood to be an act which affects third-party people who aren't involved in the action. Pollution, though, can only be regarded as a negative externality due to the detrimental consequences on humans, animals, and plants. The War Against Macroeconomic Essay Topics Each of these forms of paper is owned by the category of informative essay. If you wish to find high high quality research and thesis papers punct ually and for a fair price, you should probably try out using EssaySupply.com. 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The Number One Question You Must Ask for Macroeconomic Essay Topics Unemployment forms a significant challenge but using a very low rate of interest from the financial sector company can operate and start up in the nation. A term paper carries a whole lot of weight in it when it regards your final year outcomes. The Ideal Strategy to Macroeconomic Essay Topics You don't have to copy and paste the topic as it is because it's already someone's work and you can't steal it. The topic also needs to be something that's of your interest. Your topic needs to be something you are able to research and then write about in a persuasive method. When you are selecting a topic for your paper, you must make certain you are picking out a topic that is related and interesting. If you're looking to think of the fantastic essay on microeconomics topics all on your own, the very first place you should search is the internet. If you're studying the subject just about any topic you select will be tough to research with facts, but you m ay create a compelling case with an intriguing topic. If you were assigned to write on an economics topic, there are lots of areas you may start looking into. The topic you select for your research paper ought to be unique. If you order macroeconomics essay from us, you are certain to obtain an ideal bit of writing that is going to be absolutely original and faultless. For a student in the center school the usual topics are associated with science and history. You could struggle to discover the research which aids your argument, and you might also be second-guessing your own understanding. The subject can be associated with science or literature. The Ultimate Macroeconomic Essay Topics Trick It is possible to be requested to finish a typical essay where you simply describe a problem and supply some solutions or solve a complicated case study. If you're confused with a selection of interesting topics to research on the web, it's much better to determine what interests you the most. If you believe, picking a proper topic will take more than expected you can search for good topics on the web. It may also be difficult to locate a topic that's interesting, relevant, and has enough information that yo u could access.

Teaching Technique For Students With Learning Disabilities...

My research started by observing the teacher leading the After School Action Program (ASAP) in which I volunteer. Teaching methods were administered to all students to include students with disabilities. While conducting my observation, several questions arose which lead to my research. Finding the appropriate teaching technique for students with learning disabilities will benefit all level students which will inevitably help in filling the gap within the general education system. First, I will discuss my observations to explain what happened and how the teacher used different approaches on students. Then I will explain how these observations were fundamental in my research. Finally, provide a few examples of teaching methods that were proven effective in inclusion process. Because of this, I am understanding more of the teaching approaches being used to achieve the desired outcome. Ultimately, this observation will help me better prepare for my future endeavors as a special educati on teacher. During multiple observations with the teacher, there have been a few techniques that were implemented to enhance students learning experiences. First, in problem-solving issues, the teacher will ask the student what approaches they will use in order to solve a problem. Another approach the teacher implemented was having the students attempt their own theory, even though the teacher knew the theory was incorrect, the focus was not to achieve the right answer but for the studentShow MoreRelatedI Am Observing For The After School Action Program Essay1724 Words   |  7 Pagesthe critical and analytical thinking in students while developing leadership skills. In this program, there are approximately 12 students, which 4 students have learning disabilities. Research has been conducted by my observation of various techniques implemented for the inclusion of these students. 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